The objective of this project is to carry out a refreshment of the Barena brand in order to strengthen its position in the market and adapt to the demands and preferences of current consumers.

The refresh of the brand will imply a review of its visual identity, communication and marketing strategy, maintaining its values ​​and essence, but renewing its image to achieve greater relevance in the minds of consumers and attract new market segments. This project seeks to revitalize the Barena brand, consolidating its recognition and loyalty among consumers, while projecting it as a modern, innovative and reliable option.