The objective of this project is to develop a new line of alcoholic beverages with a mixture of fruit flavors and vodka, without sugar content. The trend towards a healthier and more conscious lifestyle has led to an increase in demand for healthier and lower calorie alcoholic beverage options. This line of innovative drinks will combine the refreshing flavor of natural fruits with the smoothness and quality of vodka, but without adding sugar or artificial sweeteners. The objective is to satisfy the preferences of consumers who are looking for a healthier and high-quality alternative to enjoy their moments of leisure.

Creatively, an image was sought that would reach a young public, something fresh and cheerful so that they would feel identified with the brand, playing with a dynamic color palette that would be more attractive than that of the competition.